2012 marks a new chapter in the story of Electrolux Design Lab as it enters its tenth year. Electrolux therefore invited design students globally to create a special anniversary logo for the concept. The competition has been conducted in collaboration with Yanko Design. The winner of the competition is Swedish graphics design student Henrik Sundqvist from Berghs School of Communication in Stockholm, Sweden.
Electrolux Design Lab started out as a global design competition for design students but has developed into a platform for design discourse and sharing inspiration. Thousands of designers and people interested in design participate daily in the discussions on Electrolux Design Lab’s Facebook, Twitter and Pinterest platforms. The brief for this year’s design competition is “Design Experience”, focusing on sensory experiences. Expectations are high, as the last ten years have seen very ambitious and innovative design concepts from thousands of students.
- The Electrolux Design Lab culture is created through the dialogue between us at Electrolux – and the participants and followers. This fusion and exchange of thoughts and ideas is what gives Electrolux Design Lab its magic dynamic. To further integrate design students in the development of the concept feels like a natural and exciting step forward, says Karl Nyberg, Project Manager, Electrolux Design Lab.
The logo competition
Electrolux and Yanko conducted a competition inviting design students to create an anniversary logo. Hundreds of students from all over the world participated in this special prelude to the main event. The winning entry, created by Swedish graphics design student Henrik Sundqvist, will be used as the official Electrolux Design Lab Logo for the 2012 competition.
About the winner
Henrik Sundqvist is a 27-year old graphic design student at Berghs School of Communication in Stockholm, Sweden. His current favorite inspiration source is the typography of Michael Freimuth but he says that inspiration can be found ”everywhere”. Henrik’s thoughts behind his logo design:
- My logo is intended to be playful and signal the importance of cooperation. The letters are connected to each other to strengthen this message. I wanted to both renew and modernise, but also keep something from the old profile. That is why I’ve kept the colors quite similar to the previous logo. By doing that, I hope EDL will not feel completely unfamiliar to returning guests, but still be fresh, modern and different.
About Yanko Design
Yanko Design is a blog dedicated to introducing the best in industrial design. It’s become a beacon for students and professionals alike to show and share ideas – a platform for bringing new ideas out into the public and even into retail through our very own store. www.yankodesign.com
Information about the logo competition
www.yankodesign.com/2012/02/20/electrolux-yd-present-electrolux-design-lab-logo-competition/
General information about Electrolux Design Lab
www.electroluxdesignlab.com
About Electrolux
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees.
For more information go to www.electrolux.co.th, www.electrolux.com/electrolux-insiders, and www.facebook.com/thelittlewhitebook
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